Festival De La Mer
I was the lead art director on this pitch. I was responsible for creating a vision and a branding identity for a beach festival
organized by Meraas Holding, and to be hosted at La Mer, one of Meraas’s beach, family and entertainment destinations.
In addition to that I was spearheading the art direction and design of all the branding opportunities at the event’s location,
such as OOH branding, barriers, fences, logos, posters, flags, way finding systems, customer journey, and also digital and social media design.
from Ink Letterings to identity creation
Logo Lockup
I created this logo from my initial ink sketches. I used my customized hand drawn version of the word Mer and the water mark.
I also selected a typeface for Festival and mixed and matched both hand drawn letterings and digital type.
Festival De La Mer Key Visual
Poster Design
Flag Designs
Festival De La Mer is social!
Mockups are for showing ideas and branding possibilities only.
OOH Mupis by The Beach, one of Dubai’s Most touristic beachfronts
Mockups are for showing ideas and branding possibilities only.
Renders and Consumer Experience
CREDITS
Art Direction l Design
Project: Festival De La Mer by Meraas
Company: Blink Experience 2018
Client: Meraas Holding
Creative Director : Jeton Morina
Innovations Director: Oliver Wood
Art Director | Design : Hala
3D Visualization and Rendering : Eldy Tendero
WEBSITE
Art Direction | Design : Hala
Copywriting : Hala
Art Direction l Design
© 2019 HalaDesigns